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It’s simple. We have been running an event in Penticton, BC for a number of years and in the past have raised a little money. This event is known as The Underpants Run, where participants run a couple of kilometres around town wearing nothing but their undies! It’s a fun run that has become an annual charity event in the days leading up to Ironman Canada. The proceeds from sales of the undies ($10/pair or donation) benefits Bikes for Kids and our mission to support kids and their triathlon dreams.

In the past, the proceeds supported the development of youth in the sport of triathlon. As the number of participants grew in this event so did the small amount of money we raised. Because of the hard work of Steve Brown and the staff at Peach City Runners in Penticton, as well as, annual appearances from some of the heroes of triathlon, we are now at a point where the proceeds can be used to put bikes into the hands of those kids who need them most.

Our hope is to help our youth from every corner of Canada who cannot continue or pursue their cycling or triathlon dream because they don’t have access to, or cannot afford a bike.

So ,

Our mission is to give away bikes.

Click here to view the 2006 IMC Underpants Run video >